As website copywriters, one of the most frequently asked questions we get is on the topic of reducing the cost of Google Ads. There are many strategies you can use to achieve this, but one of the most effective is optimising your website's SEO.
In this blog post, we'll discuss the top strategies for reducing your Google Ads costs by optimising your SEO. In addition, we’ll discuss the benefits of teaming up with a professional website copywriter, and how to go about it.
What are the 4 types of SEO?
Before we get into the strategies for optimising your website's SEO, it's important to understand the different types of SEO. The four types of SEO are:
On-page SEO
This refers to optimising the content and HTML source code of your website's pages. This includes keyword research, optimising meta tags and descriptions, and ensuring your content is high-quality and relevant to your target audience.
Off-page SEO
This refers to optimising external factors that influence your website's ranking, such as backlinks from other websites, social media shares, and online reviews.
Technical SEO
This refers to optimising the technical aspects of your website, such as site speed, mobile responsiveness, and URL structure.
Local SEO
This refers to optimising your website for local searches, such as "website copywriter in Melbourne," by including local keywords and information on your website.
How do I optimise my SEO?
Now that you understand the different types of SEO, let's dive into the strategies for optimising your website's SEO. Here are some steps you can take:
Conduct keyword research
Use tools like Google Keyword Planner or SEMrush to research relevant keywords for your website. Incorporate these keywords into your website's content, meta tags, and descriptions.
Researching can be the most time-consuming part of SEO optimisation, but the good news is that if you partner with a website copywriter, they will handle it for you and allow you to get on with what you do best.
Optimise your content
Ensure your content is high-quality, relevant, and informative for your target audience. Use headers, subheaders, and bullet points to make your content easy to read.
Improve site speed
Use tools like Google PageSpeed Insights to optimise your website's speed. Compress images, use a content delivery network (CDN), and minify code to improve load times.
Build high-quality backlinks
Focus on building quality backlinks from reputable websites in your industry. This will improve your website's authority and credibility.
Optimise for mobile
Ensure your website is optimised for mobile devices, as more and more users are accessing websites on their phones.
How to do SEO for beginners
If you're not a website copywriter and you’re new to the world of SEO, it can seem overwhelming at first. Here are some beginner-friendly steps to get started:
- Use tools like Google Keyword Planner or SEMrush to research relevant keywords for your website
- Ensure your content is high-quality, relevant, and informative for your target audience. Use headers, subheaders, and bullet points to make your content easy to read
- Use tools like Google PageSpeed Insights to optimise your website's speed. Compress images, use a content delivery network (CDN), and minify code to improve load times
- Focus on building quality backlinks from reputable websites in your industry
- Use tools like Google Analytics to monitor your website's traffic and track your SEO progress
What are the three key components of optimising for SEO?
There are three key components of optimising for SEO:
- Technical optimisation: This includes optimising your website's technical aspects, such as site speed, mobile responsiveness, and URL structure
- On-page optimisation: This includes optimising the content and HTML source code of your website's pages
- Off-page optimisation: This includes optimising external factors that influence your website's ranking, such as backlinks from other websites, social media shares, and online reviews
What is the most common strategy for SEO?
The most common strategy for SEO is content creation. Creating high-quality, informative, and engaging content is key to attracting and retaining visitors to your website. This includes blog posts, articles, videos, infographics, and other types of content that are relevant to your target audience.
By incorporating relevant keywords and optimising your content for SEO, you can improve your website's visibility and attract more traffic. If you need a helping hand, don’t be afraid to reach out to a professional website copywriter.
What factors improve SEO?
There are many factors that can improve your website's SEO, including:
- Creating high-quality, informative, and engaging content is key to improving your website's SEO
- Conducting keyword research and incorporating relevant keywords into your content, meta tags, and descriptions can improve your website's visibility
- Building quality backlinks from reputable websites in your industry can improve your website's authority and credibility
- Optimising your website's speed can improve user experience and increase your website's visibility
- Ensuring your website is optimised for mobile devices can improve user experience and increase your website's visibility
What negatively affects SEO?
There are also several factors that can negatively affect your website's SEO, including:
- Having duplicate content on your website can harm your website's visibility and ranking
- Broken links can harm user experience and decrease your website's authority
- Overusing keywords can harm your website's credibility and ranking
- Poor user experiences, such as slow page load times or difficult navigation, can harm your website's visibility and ranking
Can I learn SEO on my own?
Yes, you can learn SEO on your own, but it can be a complex and time-consuming process. Hiring a website copywriter or professional SEO expert can be highly beneficial, as they have the knowledge and experience to optimise your website for SEO effectively.
However, if you choose to learn SEO on your own, there are many online resources available, including blogs, courses, and tutorials.
How do I hire a website copywriter?
If you're looking to hire a website copywriter, it's important to find a professional with experience in SEO and content marketing. At Monday & Co., we are passionate about creating high-quality, informative, and engaging content that is optimised for SEO.
Our team of professional website copywriters can renovate your website with some killer copy, and then handle your regular blog strategy, ensuring your website stays relevant and current and maintains an immaculate reputation with search engines such as Google.
We can’t wait to hear from you about your unique requirements. To connect with your friendly neighbourhood website copywriters, reach out today and be sure to follow us on TikTok and Instagram.