In today's digital world, presenting a professional website for your small business is a must. Your website acts as the face of your business on the internet, and it's often the first impression your potential customers have of your brand.
The thought of creating a website for your business from scratch probably seems overwhelming at this point. In this article, we will guide you through the process and offer tips and tricks for creating a professional website for your small business. We’ll also discuss what a website content writer can do for you and your brand.
How do I make a website for my small business?
The first step in creating a website for your small business is to determine the purpose of the website. Do you want to use it as a platform to sell your products or services? Or, do you want to use it as a tool to inform your customers about your business and your values? Once you have determined the purpose, it's time to choose a domain name and hosting provider.
Choose a domain name
Choosing the right domain name is essential as it's the address that people use to visit your website. It's important to choose a memorable, easy-to-spell, and brandable domain name that reflects your website's purpose. You can register your name through a domain registrar of your choosing.
Find the best hosting provider for your needs
A hosting provider is a service that hosts your website files and makes them accessible on the internet.
If you don’t have an eye for design, be sure to choose a provider with website builders and/or templates available (more on that below).
Build your website
After choosing a hosting provider, it's time to start building your website. You can choose to build your website using a website builder or create a custom website with the help of a developer. Whilst hiring a developer can sound like an attractive solution, it can be costly when you’re just starting out.
As mentioned above, the good news is that many hosting providers offer website builders and templates. These tools will allow you to create an impressive website without coding knowledge, which can make the whole process easier than you could have ever imagined.
Create engaging web content
Whether you're planning to go it alone or work with a website content writer, it is essential to create compelling and engaging content for your website, including text, images, and videos. Organise your content into easy-to-navigate pages and posts, and publish them on your website.
Before you spend your time writing any page content, product descriptions, or blog posts, it’s important that you understand the importance of writing for SEO. In a nutshell, SEO (which stands for search engine optimisation) is the driving force behind whether your website will rank highly and be seen by your target demographic, or not.
There are seemingly endless rules, factors, and practices that will boost your SEO and give your business the best chance of success. If you don’t yet have a solid understanding of what a keyword, meta description, or alt tag is, then you’re not ready to go it alone. It may be time to consider partnering with an affordable SEO website content writer.
Test and optimise your website
Test your website for functionality, usability, and performance. Optimise your website for search engines and speed to improve its visibility and user experience. If you’re not sure how to manage this alone, do some research, and look into tools and apps you can add to your site.
Launch your website
Once your website is ready, launch it by connecting your domain name to your hosting provider's server. You can also submit your website to search engines and directories to improve its visibility.
Maintain and update your website
If you take anything away from this article, let it be this. Once you have an aesthetically pleasing, functional website with wonderful content, that’s not the end of the story. A website is not something to set and forget.
It is so important to maintain and update your website to ensure it remains secure, up-to-date, and relevant to your audience. Update your content, design, and functionality as needed to keep your website fresh and engaging.
If you don't have the time to commit to reguarly publishing new content on your website, such as a weekly blog, make an important investment and hire a website content writer.
Search engines like Google value their ability to show results that are relevant and current. As an example, imagine we have two dog grooming businesses in the same suburb.
The first is run by Sally, who created a fancy website 12 months ago and hasn’t really changed anything except her price list in several years.
The second dog grooming business is owned by Erica, whose website is the same age as Sally’s, but who is consistently posting weekly blog updates with the help of a professional website content writer.
There is no doubt about it, that Erica’s business is reaching more potential customers than Sally's. Also, please remember - SEO costs nothing except your time. If that is something you’re short of, then consider hiring an affordable SEO website content writer who can deliver compelling, keyword-rich blog posts on a regular basis.
How can I create a website for my business for free?
Creating a website for your business doesn't have to be expensive, but it’s unlikely to be 100% free. Remember, you have to spend money to make money. Many website builders offer free plans that allow you to create a website with limited features.
Some popular website builders offer free plans, however, it's important to note that a free website may not offer the same level of customisation or functionality as a paid website.
How much does it cost to set up a website?
The cost of setting up a website for your business can vary depending on the complexity of the website and the services you need. If you choose to use a website builder, you can expect to pay anywhere from $5 to $50 per month for hosting and additional features.
If you choose to hire a developer to create a custom website, the cost can range from $1,000 to $10,000 or more, depending on the complexity of the website and the developer's expertise. It's important to note that the cost of maintaining the website can also vary depending on the services you need, such as updates, backups, and security.
Don’t be intimidated by the prospect of creating a website for your small business
Creating a website for your small business can seem like a daunting task, but with the right tools and knowledge, it's easier than you might think. By determining the purpose of your website, choosing a domain name and hosting provider, and building your website using a website builder or developer, you can create a professional website that represents your brand online.
Whether you choose a free website builder or a custom solution, having a website for your business is an essential step to reaching more customers and growing your business. And if you need help crafting the content for your website, consider working with a website content writer or an SEO copywriter to ensure your website is optimised for search engines and appeals to your target audience.
Why you should consider hiring a website content writer
Professional Writing Skills
A website content writer is a professional writer who is trained in writing for the web. They have the skills and expertise to create high-quality content that engages and informs your target audience. They know how to write compelling headlines, create a clear and concise message, and use keywords and SEO strategies to rank your website on search engines.
Writing content for a website can be time-consuming, especially if you are not a professional writer. By hiring a website content writer, you can free up your time to focus on other important aspects of your business. A professional writer can research and write the content for your website efficiently, freeing up your time to work on your business.
Consistent Tone and Voice
A website content writer can help you maintain a consistent tone and voice throughout your website. They can work with you to establish a brand voice and ensure that all the content on your website is in line with your brand values and message. This consistency can help to build brand recognition and trust with your audience.
A website content writer understands your target audience and writes content that resonates with them. They can use language and tone that speaks to your audience, addressing their pain points and needs, and providing solutions that they are looking for. This audience-centric approach can help to build trust and credibility with your audience, increasing the chances of conversion and retention.
A website content writer knows how to use SEO strategies to improve your website's ranking on search engines. They can use relevant keywords, optimise headlines and subheadings, and create meta descriptions that make your content stand out on search engine results pages. This can lead to increased traffic to your website, resulting in more leads and conversions.
Why choose a website content writer from Monday & Co.?
At Monday & Co., you can partner with a website content writer to save time, improve the quality and consistency of your content, help you speak to your target audience, and improve your website's SEO. If you are looking to create a professional and engaging website that attracts and retains customers, reach out to us today.